Role
Senior UX Designer — led information architecture, checkout flow, and the seller onboarding experience.
UX Design · 2024
Grove — Marketplace Web
Client — Grove
Reimagined the browse-and-checkout experience for a local goods marketplace, balancing seller storytelling with fast purchasing.
The work
Process
Ran a tree test to fix a confusing category structure, then prototyped a streamlined three-step checkout. Validated with moderated tests and an unmoderated preference study.
Outcome
Checkout drop-off improved measurably in beta, and sellers completed onboarding in under ten minutes on average — down from a fragmented multi-day process.
Want to work together?
I take on a small number of projects at a time. Let’s see if it’s a fit.